In 2022, over 9 million Botox treatments were administered globally. That represents a significant 26.1% increase in one year, as more age groups now do non-surgical improvements like Botox over surgery.
Botox injections have rapidly become one of the most popular non-surgical cosmetic procedures over the past decade. It uses botulinum toxin, which is a neurotoxin produced by the bacteria Clostridium botulinum. This neurotoxin temporarily paralyzes muscles to reduce wrinkles and other signs of aging on the face, neck, and forehead.
Today, we break down this emerging industry’s latest stats and figures. For credible data, we drew key facts from respected medical aesthetics research bodies like the International Society of Aesthetic Plastic Surgery (ISAPS). Further insights stem from the American Society of Plastic Surgeons and their rigorous polling of annual cosmetic intervention trends in the USA specifically. Finally, we incorporated future market value projections from the reputable data portal Statista.
The Demographics
The demographics of Botox users have mostly been women, but over the years, there has been a rise in male users. Here is a closer look at the different age groups and regions driving the Botox trend.
What Percentage of Women Get Botox?
The study shows that 85.1% of 2022’s 9,221,419 Botox procedures were done on women. Almost 7.9 million women picked Botox injections last year, while only 1.370 million went to men. Of all patients getting any cosmetic procedure in 2022, 85.7% were women.
Looking at top non-surgical treatments only in 2022, the gender divide stays similar, with 85.2% of all non-surgical cosmetic procedures performed on female patients globally. The female-to-male ratio for getting Botox, where 85.1% of the procedures were done on women and 14.9% on men, is approximately 6 to 1.
The second most popular treatment shows a similar distribution. For hyaluronic acid fillers, where 86.8% of the injections were for female patients and 13.2% for male patients, the female-to-male ratio is approximately 7 to 1. This indicates that for every male receiving hyaluronic acid filler injections, there are about 7 females receiving the same treatment.
How Common Is Botox?
The ISAPS counted 9,221,419 Botox procedures in 2022. That figure was 26.1% higher than the 7.3 million Botox procedures done worldwide in 2021. This rapid acceleration of new patients every year shows the mounting demand to smooth wrinkles through injectables rather than going under the knife.
Which Age Group Gets Botox the Most?
The 35-50-year-old demographic got the most Botox in 2022 – nearly half of total procedures last year based on 4.417 million injections just for this middle-aged group fighting early signs of aging skin. However, the 18-34 age range still has 2.213 million Botox treatments in 2022. Younger millennials and Gen Z now use Botox preventatively on new fine lines instead of waiting for deep wrinkles.
The 17-year-old or younger category saw the lowest number of cosmetic procedures done, with 55,329 in total.
What Is the Most Common Age Getting Botox Today?
The average age for Botox is 43 years old, according to global 2022 data. Of 9 million Botox procedures worldwide in 2022, around 4 million alone were 35-50 years old. As such, we can conclude that the average Botox patient is in their early to mid-40s.
Locations and Preferences
See which countries get the most Botox.
Where Do People Get Botox?
When examining geographic demand, Botox procedures in 2022 spanned procedures across the Americas, Europe, Asia Pacific, Middle East, and beyond. Major countries providing Botox last year included:
| Rank | Country | Number of Procedures | Percentage of Total |
| 1 | US | 3,945,282 | 42.8% |
| 2 | Japan | 841,620 | 9.1% |
| 3 | Brazil | 433,263 | 4.7% |
| 4 | Mexico | 345,939 | 3.8% |
| 5 | Germany | 293,736 | 3.2% |
| 6 | Turkey | 260,206 | 2.8% |
| 7 | Argentina | 167,367 | 1.8% |
| 8 | Italy | 161,254 | 1.7% |
| 9 | Greece | 104,368 | 1.1% |
| 10 | Colombia | 96,368 | 1.0% |
The wide distribution underscores Botox’s entrenchment as a globally sought-after aesthetic treatment for smooth, youthful skin. Noticeably absent from the top country list is China, where toxin injections have faced caution. However, multiple other regions recorded strong uptake.
Which Country Does the Most Botox?
Most Botox injections take place in the USA, with 3.945 million Botox procedures in 2022. That is far more than any other country, representing 42.8% of all injections globally last year. Japan came second in Botox usage statistics with 841,620 (9.1%).
It was followed by Brazil, third out of all countries internationally in 2022, with 433,263 procedures, for 4.7% of the total.
What Are The Top Non-Surgical Cosmetic Procedures?
Undisputedly holding first place, Botox led non-surgical treatments globally with over 9 million procedures in 2022, according to statistics earlier. In the second place, hyaluronic acid wrinkle fillers like Juvederm and Restylane totaled approximately 4.312 million procedures worldwide last year.
Then, non-surgical hair removal ranked third thanks to 1.798 million laser and light-based permanent hair reduction treatments performed internationally in 2022. However, this last procedure is the only one of the top five to see a decrease compared to 2021, albeit only a slight one of -2.1%.
Behind are chemical peels, with 844,616 procedures, and non-surgical fat reduction, at 778,716.
What Are The Most Popular Beauty Treatments?
Even when considering every kind of cosmetic procedure, either surgical or non-surgical globally, in 2022, Botulinum toxin injections came first. Second, hyaluronic acid dermal fillers at around 4.3 million. Third, traditional body contouring surgery Liposuction at 2.303 million procedures worldwide last year.
Fourth would be breast augmentation surgeries totaling 2.174 million enhancements internationally in 2022.
FAQs
Is Botox Big in Europe?
Yes, it’s growing – though the Americas currently do higher volumes of Botox overall compared to Europe, Botox statistics show steady upswings across many top EU countries recently. Out of all non-surgical procedures globally in 2022, leading European nations providing Botox included the UK, Germany, Italy, Spain, and Greece, which all ranked among the highest countries internationally last year.
Is Botox Becoming Less Popular?
There is no indication to suggest that Botox is becoming less popular. Remember that an incredible 26% growth in Botox in the past year saw the number of procedures rise beyond 9 million in 2022. More first-timers under 35 years old are turning to Botox nowadays. Paired with expanding medical Botox uses gaining ground, worldwide demand keeps rapidly accelerating.
What is the global market for Botox?
One global analysis predicted the total market value for Botox products alone could reach a staggering $15.2 billion by 2030. This suggests immense financial expansion opportunities lie ahead for the brand as both cosmetic and medical applications for its neurotoxin widen among healthcare providers internationally.
